The first reason you should be active on social media is that it gives you exposure and builds relationships with your target audience. Social media users are also known as “fans,” because they like or follow the organization on social media and tell their friends. According to Pew Research Center, 69 percent of American adults use social networks, which means that your business will be able to reach nearly every potential customer. anonig
Social media is crucial for companies and people who want to gain recognition as influencers. In many ways, customers expect businesses to be active online, and social media is viewed as a vital trust metric. However, it can take a lot of time to stay active on various platforms. Additionally, social networks have different peak hours when users are most active. Therefore, it is imperative to have an active social media presence, and make sure that you keep up with the different social networks so you can stay relevant to potential customers. tinyzonetv
Currently, more people are using social media. According to Pew Research Center, 54% of social browsers use social media to research products and services. In addition, more buyers are using social media to find reviews and recommendations. Therefore, it is essential to have a presence on social media in order to be successful. Know which platforms your target market uses and what type of content they are interacting with.