If you are unsure about how to start social media marketing, then read on. There are many important tips to keep in mind when you are starting. Remember to always be personable, even when you are posting. This will remind your followers that you are a human and not an automated bot. Also, remember to take a break every half an hour or so. When working on your computer for more than an hour, take a ten-minute break.
The return on advertising spend will help you determine if your ads are working. But without actual sales, you can’t know if they are. That is why social media marketing has its own set of rules. Social media marketing is all about driving traffic to your website and increasing sales. But the customers need to go through several steps to complete a purchase. To make this process easier, you need to follow the AIDA (attention, interest, desire, action) system.
Keeping track of your metrics is important in social media marketing. Focus on how many unique users saw your post. If your campaign has been generating leads, you can track how many of those users have converted. Similarly, clicks can help you understand which content is driving curiosity and sales. Engagement, which is the number of social interactions divided by the number of impressions, will help you understand how your audience feels about your brand and what they might be interested in.
Social media marketing strategies vary based on which platform you’re using and who your target audience is. For strategies to market your business across different social media platforms, check out the infographic below!
Infographic created by Clover, a POS system company
