Are you wondering if social media marketing will still be as effective in 2021? As more people turn to the internet to research a product or service, you may want to consider focusing on the various platforms available today. In this article, we will discuss some of the factors to consider when deciding which social media platforms to use. As the number of social media users grows, so will the number of companies employing social media community managers. This role will be responsible for building online communities for businesses. They will be the voice of the company and engage with the community of consumers.
While it is possible to predict what will happen in the near future, we can only speculate on the specifics. Fortunately, Hootsuite’s research shows that 85% of organisations can measure their ROI from social media marketing. In the next few years, social media will be more integrated with customer data, allowing marketers to better understand which social channels are working and which aren’t. And while we don’t know exactly what to expect in the future, we can assume that the following three trends will dominate social media marketing in 2021.
For now, the most important trend to look for in social media strategies in 2021 is authenticity. According to the latest Merkle Q4 2020 Media Insights Report, 56% of consumers don’t have respect for brands that are silent on important issues. That’s why brands should use social media to inform and reassure customers, rather than simply making them feel good about their purchase. Also, they should make sure that the content they post on social media is relevant to the audience.
